Privacy Policy
How Arden Motors Ltd collects, uses and protects your personal information when you enquire about a car, book a viewing, apply for finance or use this website.
Last updated 27 September 2026
In short: we use your details to answer your enquiry, arrange viewings, prepare your car, introduce you to finance providers if you ask us to, and meet our legal obligations. We never sell your data. Marketing cookies only run if you accept them, and you can change your mind at any time using Cookie preferences.
Who we are
Arden Motors Ltd is the controller of your personal information. We are registered in England & Wales, company no. 16619480, at Basepoint Business Centre, Bromsgrove Enterprise Park, Bromsgrove, B60 3ET. We are authorised and regulated by the Financial Conduct Authority as a credit broker (FRN 1051202).
For anything about your data, contact us at hello@ardenmotors.co.uk, on 0757 297 8944, or by post at the address above.
What we collect and why
| When you | What we collect | Why, and our lawful basis |
|---|---|---|
| Send an enquiry or book a viewing on our website | Name, phone number, email or preferred contact method, your message, the car you are interested in, and your preferred date and time | To reply and arrange your viewing. Steps taken at your request before a contract, and our legitimate interest in answering customers |
| Fill in one of our forms on Facebook or Instagram | Name, phone, email and your answers, such as when you plan to buy, whether you have a part exchange, and how you prefer to be contacted. Meta passes these to us | To contact you about the car you asked about. Steps taken at your request, and legitimate interest |
| Message us on WhatsApp, Messenger, Instagram, by phone or email | Your name, number or account name and the content of your messages | To answer you and keep a record of what was agreed. Legitimate interest |
| Ask about a part exchange | Your vehicle registration, mileage, condition details and photos you send | To value your vehicle. Steps taken at your request |
| Apply for finance | Name, address, email, phone, employment status, income and any notes you add | To pass your application to a lender you choose to be introduced to. Steps taken at your request, and our legal obligations as an FCA-regulated broker |
| Buy a car from us | Name, address, contact details, driving licence details where needed for a test drive or handover, payment and sale records, warranty details | To complete the sale and warranty. Performance of a contract, and legal obligations such as tax and consumer law |
| Use our MOT check tool | The registration you enter | To look up public MOT history for that vehicle. Legitimate interest |
| Chat with Ardie, our website assistant | The messages you type in the chat | To answer your questions. Legitimate interest. Chats are not stored by us, and are cleared when you reload the page |
| Browse our website | Pages viewed, the car listings you look at, referring site, browser type, approximate country, and a one-way scrambled version of your IP address | To keep the site secure and understand which cars are popular. Legitimate interest. Analytics and marketing cookies only with your consent |
Please do not send us bank card details, passwords or copies of identity documents through chat, WhatsApp or our website forms.
Finance
We are a credit broker, not a lender. If you ask us to, we pass your application to a lender or finance intermediary so they can assess it. The lender becomes a separate controller of your data. They will usually carry out credit and identity checks with credit reference agencies, and their own privacy notice will explain how they use your information. We receive no commission from any lender we introduce you to.
Cookies and similar technologies
Strictly necessary storage keeps the site working and remembers your cookie choice. Everything else is off until you choose it in our cookie banner:
- Analytics: Google Analytics, loaded through Google Tag Manager, to understand how visitors use the site.
- Marketing: the Meta Pixel and the OpenAI Ads pixel, to measure whether our adverts lead to enquiries and to show our adverts to people who have visited our site.
You can change or withdraw your consent at any time using Cookie preferences in the footer of every page.
Who we share it with
We only share what each party needs, and our service providers may only use your data to provide their service to us:
- Supabase, which hosts our customer and stock database in the European Union
- Netlify, which hosts this website
- Meta (Facebook, Instagram, WhatsApp), for adverts, lead forms and messaging
- Google, for website analytics and tag management
- OpenAI, for advert measurement if you accept marketing cookies
- Anthropic, which provides the AI model that powers Ardie
- Vehicle data and history-check providers, for MOT history, HPI and valuation checks, which use the registration only
- Lenders and finance intermediaries, only when you ask us to apply for finance
- Warranty providers, when you buy a car that comes with a warranty
- Our accountants, insurers and professional advisers, and the police, HMRC, the FCA or courts where the law requires it
We never sell your personal information.
International transfers
Some of these providers, including Meta, Google, OpenAI, Anthropic and Netlify, may process data outside the UK, mainly in the United States. Where that happens we rely on UK adequacy regulations, including the UK Extension to the EU-US Data Privacy Framework, or on the UK International Data Transfer Agreement or Addendum, so your data keeps an equivalent level of protection.
How long we keep it
- Enquiries and viewing requests that do not lead to a sale: up to 24 months after our last contact with you
- Finance applications and broker records: 6 years, to meet FCA record-keeping and complaint-handling requirements
- Sale, warranty and accounting records: 6 years after the end of the tax year of the sale
- Website analytics: up to 14 months
After these periods we delete your information or anonymise it so it can no longer identify you.
Your rights
Under UK data protection law you can ask us to:
- give you a copy of the information we hold about you
- correct anything that is wrong or incomplete
- delete your information, where we no longer need to keep it
- restrict or object to how we use it, including at any time for direct marketing
- send your information to you or another organisation in a portable format
- withdraw consent, for example to cookies, without affecting anything done before
Email hello@ardenmotors.co.uk and we will respond within one month. There is no charge in most cases.
Marketing messages
If you ask to hear about new stock, or you have bought or enquired about a car with us, we may contact you about similar cars. Every message tells you how to opt out, and you can simply reply STOP or ask us at any time.
Keeping your data safe
Your information is stored in access-controlled systems. Only approved staff can see customer records, and our connections are encrypted.
Complaints
If you are unhappy with how we have handled your information, please contact us first so we can put it right. You can also complain to the Information Commissioner’s Office at ico.org.uk/make-a-complaint or on 0303 123 1113.
Changes to this policy
We will update this page if the way we use your information changes. The date at the top shows when it was last revised.
Handpicked used cars in Bromsgrove, Worcestershire. Meticulously prepared, warranted and priced honestly.
Viewings by appointment.
Bromsgrove Enterprise Park,
Bromsgrove,
B60 3ET